My good friend Rick Jacobs and his partner Shaun hosted a launch party for Uncharitable at their home in Los Angeles. About seventy-five people attended. Questions after the presentation were great all-around. It's obvious that people are hungry for change in this whole arena, and even people from outside the sector get the need to give charity the same operating freedoms we give to business. It's very encouraging to see that, just with a few minutes of explanation on why the question, "What percentage of my donation goes to the cause?" is deeply flawed, even the average lay person is ready to stop asking it. They want to know what questions they should be asking. They're extremely open to another way.